Tracie Michael's Resume

 

North Balgowlah, New South Wales 2093 Australia

Overview

20yrs in the media industry has provided me with a breadth of experience from Client Leader on blue chip accounts, Agency Trading Director to the specialised area of measuring effectiveness.

Career History

Aug 2010 - Present
Company name:Initiative
Location:Australia
Industry:Advertising & Media
    
Job Title:CEO
Job Type:Full-Time

Sep 2004 - Jul 2010
Company name:Mindshare
Location:Australia
    
Job Title:Managing Director
Job Type:Full-Time
Detailed Description:Key Clients: Kelloggs, LG, Kimberly Clark, Diageo, American Express, IBM

Nov 2001 - Aug 2004
Company name:Mindshare
Location:Australia
    
Job Title:Director: Advanced Techniques Group - Asia Pacific
Job Type:Full-Time
Detailed Description:Leading the marketing sciences unit of Mindshare set up to measure effectiveness of media and marketing in Australia and leading training of this service across Asia Pacific.

Mar 1999 - Jun 2001
Company name:Mindshare
Location:Australia
    
Job Title:Trading Director
Job Type:Full-Time
Detailed Description:Leading master media negotiations for News Corp across all divisions and 3 agencies. NRL, News Ltd, 20th Century Fox, Foxtel.

Leading all negotiations across all of Mindshare.

Jan 1997 - Mar 1999
Company name:Mindshare
    
Job Title:Client Leader
Job Type:Full-Time
Detailed Description:Pitched, won and lead Diageo A/ct.

Apr 1995 - Jan 1997
Company name:Ogilviy & Mather
    
Job Title:Strategic Planner
Job Type:Full-Time
Detailed Description:Uniever

Feb 1986 - Apr 1992
Company name:DDB Needham
    
Job Title:Planner/Buyer
Job Type:Full-Time
Detailed Description:I started my media career at DDB in press checking working my way thru the administration of pre-times, confirms to Junior planner/buyer, senior planner buyer and then group head on McDonalds.

Mar 1985 - Feb 1986
Company name:McCann Erickson
    
Job Title:Accounts Clerk
Job Type:Full-Time
Detailed Description:I started my advertising career in the Accounts Dept prior to moving into the world of media.

Education & Training

Jan 1996 - Dec 1998
Institution:Macquarie Graduate School of Mgt
Institution Type:University
Location:Sydney, Australia
Course Name:Masters in Marketing

Jan 1985 - Dec 1986
Institution:University of Technology
Institution Type:TAFE
Location:Sydney, Australia
Course Name:Advertising Certificate

Jan 1980 - Dec 1984
Institution:Davidson High School
Institution Type:High School
Location:Sydney, Australia
Course Name:School Certificate

Personal Information

Job Seeking Status:Seriously Looking
I am on a notice period (days):  0
I am available from:1st December 2011
Gender:Female
Marital Status:Married
Do I have a drivers license?Yes

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