Customer focused and results orientated international marketer with 9 years experience in integrated end-to-end program management (acquisition and retention) and people management experience.  Key strengths in effective stakeholder management, direct and online marketing, and track record with large corporations.

Exposure to multiple sectors including financial services, retail, telecommunications and FMCG.  Responsible for the management of a UK and Irish marketing budget of $5m.   Achievements in identifying business growth opportunities & retention challenges; implementing successful CLM programs; and developing innovative campaigns whilst working in fast paced environments.

¨        International Marketing – Ability to work in global organisations and implement successful national and tailored regional marketing programs.

¨        B2C Marketing – Management of creative integrated (ATL & BTL) B2C marketing programs based on customer insights aimed at driving sales growth and volume, cross-sell, and increasing brand awareness.

¨        Leadership & Strategic Planning Skills – Innovative and strategic thinker with the ability to identify growth opportunities and retention challenges and then devise and implement strategies in line with business objectives whilst gaining stakeholder commitment. 

¨        Stakeholder/relationship management - Strengths in collaborating with diverse stakeholders (internal and external) to drive mutually benefits outcomes.

¨        Direct Marketing & CLM – Specialist skills in planning, managing and measuring key life stage based programs, including segmentation, prioritising customer contact and tracking performance through PIRs and vintage analysis.

¨        Campaign & Account Management – Excellent end-to-end campaign management skills with meticulous eye for detail, from planning to analysis, and account management experience, managing multiple stakeholders, both client and agency side, to deliver on time and on budget.

¨        Online – Driving optimisation of creative and media activity, developing online reporting, managing website launches, and creating innovative social network campaigns.

¨        Market Research – Involvement in market research for program design, brand campaigns, net promoter analysis, offer/reward testing and product development.

¨        Brand Management & Development – Experience in brand planning and developing channel strategies in line with business plans, including developing brand guidelines and identity.